Performance Report

Period: 23rd Oct 2025 to

workspace

271,447

Player Impressions

5,194

Flows Started

1,033

Button Clicks

Engagement Overview

These metrics help you understand how visitors interact with your ReelFlow experiences. They highlight both overall engagement across your site and the performance of your strongest flows.

Flow Start Rate

8.02%

Top Start Rate i

(🧐 See whats on Flow)

3.06%

Average Start Rate i

Button Engagement Rate

57.14%

Top Engagement Rate i

(🎉 Pentawards Festival Flow)

24.7%

Average Engagement Rate i

Per-Flow Breakdown

Detailed performance metrics for each individual flow during the period.

Flow Name	Flow Type	Status	Flow Impressions	Flows Started	Start Rate	Button Clicks	Button Engagement

Customer Benchmarks

Compare your key performance metrics against benchmarks based on other ReelFlow customers’ average engagement rates.

Flow Start Rate i The percentage of ReelFlow impressions that result in a visitor starting to watch a flow. It measures how often visitors choose to engage when given the opportunity.

HIGHEST AVG {{flow_start_rate_max}}%

AVERAGE {{flow_start_rate_avg}}%

LOWEST AVG {{flow_start_rate_min}}%

3.06%

Button Engagement Rate i The percentage of flow starts that result in button clicks. It measures how engaging your content is and how often viewers take action.

HIGHEST AVG {{button_engagement_rate_max}}%

AVERAGE {{button_engagement_rate_avg}}%

LOWEST AVG {{button_engagement_rate_min}}%

24.70%

Is anything unclear or just want to talk ReelFlow strategy?

Schedule a 1-on-1 with Kim, your customer success manager